From the Christian Post:
Over 150 authors are confirmed to attend a first-of-its-kind event for the Christian publishing industry that will be held next year in Dallas.
Authors including Henry Blackaby, Ruth Graham, Max Lucado, and Lee Strobel will be among the thousands expected to attend the inaugural Christian Book Expo, sponsored by the Evangelical Christian Publishers Association (ECPA) and slated for Mar. 19-22, 2009.
ECPA created the Christian Book Expo to directly connect with their core market – anybody making or influencing book buying decisions. Though Christian products will be sold to consumers at the Christian Book Expo, Kuyper says event sales are not the goal of Christian Book Expo Dallas 2009.
“We are trying to build future retail sales,” he reported. “Our goal is for awareness and exposure."
“Reaching the consumer is essential to the future of Christian publishing,” Kuyper continued. “Our goal with the Christian Book Expo is to connect the top authors from across the country with core customers from the region. We are dedicated to reaching the largest audience possible with the life-changing message in books, Bibles and other Christian resources.”
Those with discernment and know Scripture knew the truth of this admission: publishers are in it solely for the money, otherwise they wouldn't worry about widening the fan base and appealing to the lowest common denominator. They ought to be ashamed.
2Co 2:17 For we are not, like so many, peddlers of God's word, but as men of sincerity, as commissioned by God, in the sight of God we speak in Christ.