If you were a marketing professional in the field of psychiatry and wanted to pull off the most successful feat of sales and advertising the United States has ever seen, you might want to consider using the following ten tips. The marketing tactics proposed in this article are hypothetical, of course, because the American public could never be fooled on such a large scale. Any resemblance to actual events is purely coincidental.
1. If you want to convince the public to swallow $84 billion every year in drugs for psychiatric disorders that don’t exist, you’ll first need to pass off psychiatry as a science and elbow your way into medical circles, since those in the medical field have historically looked down their noses at psychiatry as junk science.
If you can establish and promote a medical model of psychiatry, though, true medical doctors and insurance companies will welcome you with open arms. The best way to stay in their good graces is to keep promising that “some day” you’ll find genetic markers for your diseases. In the meantime, continue to promote the “chemical imbalance” theory, even though that theory was disproven more than 50 years ago.
2. Create dozens of scientific-sounding “disorders.” Adjectives are helpful, but you’ll sell more drugs if you use words like “bipolar” instead of the old “manic-depressive.”
Real medicine first discovers confirmable physical abnormalities called diseases that can be tested and measured, then develops treatments for them. No one will know that you had the mind-altering drugs first and then invented diseases to go along with them. People never need to know their disorder was voted into existence by committee without a shred of scientific evidence.
Since there is no scientific evidence to support the claim that even a single psychiatric disorder is real, you’ll want to remind people regularly that your “disorders” are the same as diseases like cancer and diabetes. If you repeat the lie often enough and loud enough, people will eventually believe it.
Don’t worry that your drugs might be masking symptoms of true medical diseases, dietary deficiencies, or physical abnormalities that need to be diagnosed and treated. It’s not really your problem that doctors write prescriptions for your drugs before testing for the host of real diseases that might be affecting a patient. In fact, it’s good for your bottom line.
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For the entire list go here.
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