So Stanley is suggesting that we not quote the Bible as “Bible” but rather refer to its contents by citing its authors along with some historical context that lends credibility to what the author says.
It wasn't ineffective for Jesus Christ nor the apostles.
Rom 1:16 For I am not ashamed of the gospel, for it is the power of God for salvation to everyone who believes, to the Jew first and also to the Greek.
Rom 1:17 For in it the righteousness of God is revealed from faith for faith, as it is written, "The righteous shall live by faith."
Paul appealed to the Gospel and the Scripture (the Gospel is only revealed to us in Scripture) when writing to the Romans:
Hab 2:4 "Behold, as for the proud one, His soul is not right within him; But the righteous will live by his faith.