Tuesday, March 04, 2014

That Ellen Degeneres "Selfie" Was Totally Pre-planned As A Product Placement Ad

Selfie? No, just another ad...


While the stunt felt spontaneous, it wasn't entirely unplanned. As part of its sponsorship and ad pact for the Oscars with ABC, the TV network airing the show, Samsung and its media buying firm Starcom MediaVest negotiated to have its Galaxy smartphone integrated into the show, according to two people familiar with the matter. ABC is a unit of Walt Disney Co....

Samsung gave ABC smartphones to use during the broadcast and was promised its devices would get airtime, these people said. 

The origin of the "selfie" shot was a little different. Ms. DeGeneres, in the days leading up to the broadcast, decided she wanted to take "selfies" during the show and ABC suggested she use a Samsung since it was a sponsor, another person familiar with the matter said.
During rehearsals Samsung executives trained Ms. DeGeneres on how to use the Samsung Galaxy, two people familiar with the matter said.

Don't you just love "real" t.v.?

No comments: